Medisonic: Winning Audiences at a Third of the Cost
For this medical clinic group, we ran the same split-test system across 60+ audience segments and let performance decide where budget went. Winning segments delivered leads at a third of the cost of the losers, so we shifted spend toward them: total spend scaled 10% while lead volume grew and cost per lead held flat.
What We Ran
A systematic split-test system for this medical clinic group’s paid acquisition, treating every audience segment as a hypothesis to prove or kill. Over one 30-day window we ran 62 ad sets simultaneously across 60-plus segments, and let performance, not assumptions, decide where the budget went.
Results in Context
Winning segments delivered leads at a third of the cost of the losing ones, so we shifted spend toward them. The account scaled total spend by 10% in the same window, while lead volume grew and cost per lead held flat instead of climbing the way it usually does when you turn up the budget.
AI-Generated Creative at Scale
This account runs on a dedicated AI video-ad pipeline: dozens of creative prompts generated and tested per batch, covering multiple pain points and formats, with infographic variation sets and iterative reprompting whenever a first pass did not land. It replaced a slower, manual production process that could not keep up with how fast a split-test system this size needs fresh creative.
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